For my second post on my Quick and Dirty SEO fundamentals series I am going to cover the effect that web hosting and website performance enhancements have on SEO performance. While this won’t do as much for your website as having great quality content it still plays a huge part and can impact you negatively if neglected.
Let’s again go back again and think about what a search engine is trying to accomplish. It’s trying to get a user to the best possible result. Well along with ensuring you get to quality content they also want to make sure you get a quality experience. While it’s not always possible to prevent, they don’t want you to find a result and then wait to load the page to view those results.
So it stands to reason that you should be concerned about the performance of your website. If not only from a User Experience standpoint but also from an SEO standpoint. You want to provide your users the best performance possible so that they enjoy using your site and continue to come back over and over again. This should be something that is done to any website and not only because of it’s SEO value.
There are multiple ways to increase performance and the first that should be considered is your hosting. There are many different options out there for hosting and it’s important to find the right one that will suit your needs for what you want. Obviously, the better hosting packages will cost you more money but they will also usually give you the better or more reliable performance. I personally use Arvixe for my hosting needs and it has gotten me good hosting speeds for a reasonable price point.
Besides hosting there are lots of things that can be done to your website itself to help increase performance. This can be minimizing image sizes, load balancing your assets between multiple domains, and minifying your code to be as efficient as possible. Unfortunately, this is a piece of SEO that is more technical that may need outside assistance in order to complete effectively.
If you don’t have the technical knowledge to charge your website up on your own or are using something that just doesn’t allow it easily then there are other options. One option I have played around with is Google’s PageSpeed Service. PageSpeed Service serves as a middleman between your server and your website visitors serving up cached content off of Google’s geo-located servers versus sending all traffic directly to your server. It also modifies your content to remove white space and use common libraries in place of local ones when available. Unfortunately, it’s not foolproof and can cause some headaches if misconfigured.
In conclusion there are many ways to increase your performance through hosting and optimization and some research should be done to ensure that you are taking the best actions possible in order to maximize your result. The next segment of my Quick and Dirty SEO Fundamentals I will be looking into Building a Brand.