Google is up to some new tricks with the recent release of The Niantic Project. Now what is the Niantic Project? That’s the real question. The popular and most logical theory right now is that it is an ARG (Alternate Reality Game).
Recently the Niantic Project website went live. On the surface it appears to be a conspiracy theorist trying to track down some mysterious project. However, a simple look at the footer of the page will reveal Google’s copyright statement and privacy policy link. Then on the side of the page there is a convenient “Request App Invite” form. Continue reading »